Countries (outside of the US)

Australia, Belgium, Brazil, Canada, Germany, Spain, France, Great Britain, Hong Kong, India, Italy, Japan, South Korea, Mexico, The Netherlands, Poland, Singapore, Turkey, South Africa

Available Languages (Netflix)

English, French, German, Italian, Spanish

Available Subtitles (Netflix)

English Spanish, French, Simplified Chinese, Traditional Chinese,

Seasons

Season 1

The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.

Episodes

Star Wars - 2017

A small toy company in Cincinnati takes on its biggest licensing project ever, giving birth to the most profitable toy franchise in history.
- Dec. 23, 2017, 5 a.m.

Barbie - 2017

Inspired by a risqué doll from Germany, the co-founder of Mattel toys forever revolutionized the doll industry for young girls.
- Dec. 23, 2017, 5 a.m.

He-Man - 2017

Creators responsible for reviving a toy company's struggling action figure line discuss the epic rise and fall of their billion-dollar empire.
- Dec. 23, 2017, 5 a.m.

G.I. Joe - 2017

Credited with coining the term 'action figure' more than 50 years ago, a group of toy marketers reimagined a new genre of dolls for boys.
- Dec. 23, 2017, 5 a.m.

Season 2

The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.

Episodes

Star Trek - 2017

Plagued by years of brand mismanagement and product inconsistency, a popular space franchise must overcome its past in a competitive toy market.
- Dec. 23, 2017, 5 a.m.

Transformers - 2017

Combining ingenious Japanese toys with a creative backstory written by Marvel Comics, Hasbro introduced a line that changed the toy landscape forever.
- Dec. 23, 2017, 5 a.m.

LEGO - 2017

From humble beginnings in the Danish countryside, this maker of interlocking plastic bricks has become the largest toy manufacturer in the world.
- Dec. 23, 2017, 5 a.m.

Hello Kitty - 2017

With the motto 'small gift, big smile' as its business philosophy, Sanrio founder Shintaro Tsuji turned a 'kawaii' kitty into a global phenomenon.
- Dec. 23, 2017, 5 a.m.

Season 3

The minds behind history's most iconic toy franchises discuss the rise -- and sometimes fall -- of their billion-dollar creations.

Episodes

Teenage Mutant Ninja Turtles - 2017

Two relatively unknown comic book artists stumble upon an idea that will give rise to Turtlemania, sending the toy industry into shell shock.
- Dec. 23, 2017, 5 a.m.

Mighty Morphin Power Rangers - 2017

Inspired by Japan's Super Sentai series, composer Haim Saban's groundbreaking vision has since morphed into a decades-long TV and toy dynasty.
- Dec. 23, 2017, 5 a.m.

My Little Pony - 2017

Bringing immense joy to children, and now bronies, these half-pint hoofers have redefined the modern doll in an era dominated by Barbies and Berries.
- Dec. 23, 2017, 5 a.m.

Professional Wrestling - 2017

From WrestleMania to retail mania: The creators responsible for wrestling's choke hold on toy store shelves reflect on their triumphs and setbacks.
- Dec. 23, 2017, 5 a.m.