Robert Lustig

How did the food industry get us to stop asking the question: is sugar toxic? It all starts with a secret PR campaign dating back to the 1970s. For forty years, Big Sugar deflected all threats to its multi-billion dollar empire, while sweetening the world's food supply.

To win we have to lose. HBO shines a bright light on America's obesity epidemic in this multi-part, multi-platform project that looks at causes, symptoms and treatments for the problem...and offers some possible solutions to restore our individual and collective health.